AI Insights · Timothy · January 2021
Latin America's Top Fashion Games Q4 2020: A Look at Downloads and User Trends
Sensor Tower's analysis reveals the performance of leading fashion games in Latin America during Q4 2020. The report showcases user engagement and download trends for the top titles.
In the fourth quarter of 2020, Latin America's mobile gaming market saw a vibrant performance from the fashion game category. Sensor Tower provides a comprehensive look at the top 5 fashion games, revealing their downloads, revenue, and weekly active users.
Covet Fashion: Dress Up Game from Crowdstar LLC displayed a fluctuating trend in revenue, peaking at around $69K in early November and then settling to about $36K by the end of December. Downloads saw a decline from approximately 48K to 28K over the quarter, while weekly active users dipped from around 176K to 144K.
Project Makeover by Magic Tavern, Inc. showed significant growth as it ramped up post-release. While it started with no revenue in early November, it soared to nearly $100K by the last week of December. Downloads exhibited a similar upward trend, with a notable spike to over 944K in the final week of the quarter. Weekly active users also rose impressively, from 329K to over 1.3M.
Super Stylist Fashion Makeover from CRAZY STYLE LTD saw modest revenue gains, ending the quarter with approximately $11K. Downloads remained relatively stable, with a slight increase from around 202K to 191K. The game maintained a healthy user base, starting with 1.5M weekly active users and ending with 1.35M.
King's Diamond Diaries Saga experienced a steady revenue trend, concluding with about $2.6K in the last week of December. The game's downloads were minimal, peaking at 549 in mid-October and finishing with 388 by year's end. The weekly active users saw a gradual decrease, ending at approximately 11K.
Lastly, Toca Boca Jr Hair Salon 4 from Piknik concluded the quarter with a small revenue increase to roughly $1.4K. Downloads peaked in mid-October at around 98K and ended the quarter with 62K. The game's weekly active users showcased resilience, starting at 239K and ending with 180K.
For more insights and in-depth analysis, Sensor Tower's platform is the go-to source for understanding app performance and market trends.
